Apple Devices Enjoy Strong Streaming Video Growth, Says Adobe
苹果的下一代产品 WWDC (Worldwide Developers Conference) starting on Monday, Adobe chose today to 释放一些选择数据 about Apple device streaming performance. The news is good for Apple, but bad for Android.
Using viewing data for billions of visits gathered by Adobe Marketing Cloud, Adobe展示了Apple TV, iPhone, and iPad are gaining in overall share of total video views, while Android shares are flat.
Looking at TV Everywhere authenticated streams (where it has the richest data), Adobe finds that iOS views grew from 43 percent in Q1 2014 to 47 percent in Q1 2015. Android stayed flat at 15 percent. Browser use dropped sharply, while TV connected device use exploded from 6 percent to 24 percent.
When it focused on device views for Q4 2014 and Q1 2015, Adobe finds that Apple TV's share doubled from 5 percent to 10 percent. 显示, explains Adobe Digital Index principal analyst Tamara Gaffney, that a lot of people got Apple TVs under the tree.
Adobe data shows Wednesday as the most popular night for streaming. Gaffney thinks this could shake up TV's stronghold of movie studios advertising during Thursday night primetime, and that those advertisers might choose to plug their movies on social networks Friday afternoons, 而不是.
While Adobe is releasing data in anticipation of Apple TV news, that news might have to wait. Multiple sites are reporting that Apple had planned to unveil a subscription TV service and new Apple TV hardware at the WWDC, but that both announcements aren't quite ready and are being held. The rumored problem with the subscription service is that Apple hasn't been able to negotiate live local TV rights for the major networks across the country. Supposedly the service will debut later this year or in 2016.
相关文章
TV Everywhere viewing showed a significant increase in Q4 2015 thanks to the major broadcast networks creating Roku apps.
2016年2月25日
Millennial viewers especially will turn to streaming sources for the Super Bowl, and CBS will stream commercials along with the big game.
2016年2月4日
The Apple TV is seeing strong growth in the living room, but it's mostly attracting iPhone and iPad users. Apple is cannibalizing its own market.
12月11日
The set-top box marketing is booming, right? Then why did Sony recently exit the market? And why do TiVo's numbers continue to dwindle?
9月23日
The Q2 2015 report shows a slight decline in TV Everywhere viewing, and charts an increase in TVE use for the Apple TV.
2015年9月4日
If a news report is correct, Apple will soon lure cord-cutters with a bundle that includes most of the broadcast networks.
3月17日
The set-top box market is heavy with innovation, but none of it from Apple. Could the next Apple TV reverse the trend with 4K video streaming?
2014年8月05日
Pay TV customers can get live access to Disney feeds; Apple also adds Smithsonian, 气象频道, 和Vevo.
8月28日